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Newcastle Tribe Boss

Meet Hayley.

Hayley was born and bred in Northumberland where she trained as a Forensic Scientist and then unexpectedly entered the glamorous world of fragrance! For 13 years she worked with some of the world’s greatest brands and perfumers. Her corporate career allowed her to move to Leeds in 2015, where she still resides with her husband and two beautiful young daughters.

In her personal life, Hayley has suffered with mental health issues from the age of 13. She has tried many different tools and techniques but only found relief when she stumbled upon the world of minimalism and simple living.

Not long after her personal transformation, Hayley decided the corporate environment was not aligning to her new lifestyle and decided to leave that world behind to focus solely on building her two businesses.

Simple Joy coaches and supports people on their decluttering journey and their shift to intentional living. Pretty Little Aroma consults with small businesses on their consumer products fragrance requirements as well as educating kids on the fun side of science to encourage STEM uptake, particularly with young girls.

Despite living in West Yorkshire, she is a frequent visitor of Northumberland and Newcastle with her extended family and friends still living there.

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